Category Archives: Sales

Episode 2 – How to Create a Cult Brand – With Rob Howard

When you’re able to instill a high sense of affinity and allegiance among your ideal audience, a cohesive community starts to form around your brand. That’s the basis of what today’s guest refers to as a “cult brand.”

In this episode, Matt and Kirk are joined by Rob Howard, a brand rehabilitation specialist who played a pivotal role in our rebranding journey from Top Advisor Marketing to ProudMouth. Join them as they explore the key principles that are the essence of every cult brand and uncover the formula for the perfect positioning strategy.

You will learn:

  • The importance of niche marketing –– and reasons to stop trying to appeal to everyone
  • Ways to develop a relatable persona and build a strong relationship with your prospects
  • How every brand can implement cult branding, regardless of their size
  • The underrated benefits of outsourcing
  • And more!

Tune in now to learn how you can create your own cult brand that your clients adore!


ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Influence Accelerator Academy | Rob Howard on LinkedIn |The Fix by Chris Kneeland, Ryan Gill, and Rob Howard  | TED Talks: How I Discovered the Black Art of Cult Branding | Communo | Cult Collective | The Gathering Summit

Episode 1 – How Podcasting Has Accelerated Our Influence and Changed Our Lives

Welcome to Be Your Own Loud, the podcast that helps you break free from the torment of sales by becoming the subject matter authority you’re meant to be. 

In this first episode, Matt and Kirk cover a topic that’s very personal to them: how podcasting has changed their lives. They go on to share the business opportunities that podcasting has created for our company and clients, the incredible journey of re-branding to ProudMouth, and how outsourcing has made ProudMouth more efficient than ever before.

You will learn:

  • How, during the inception of our company, Matt and Kirk discovered that podcasting is the ideal medium for professionals who want to build influence with their ideal audience
  • How to turn your skeptics into raving fans who will do the advertising for you
  • Why we’ve decided to expand our services to more verticals 
  • Success stories of clients who now attribute hundreds of thousands of dollars of new revenue to podcasting
  • And more!

Press play to hear how podcasting has accelerated our company’s influence in the marketplace and turned our clients into subject matter authorities. 


ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | ProudMouth on LinkedIn | Influence Accelerator Academy | The Fix by Chris Kneeland, Ryan Gill, and Rob Howard | Live a Life by Design | Top Advisor Marketing Podcast, ep. 280: How This Advisor Gets 10,000 Listens Every Month by Podcasting About Life (Not Money!) –– With Jimmy Williams